Football has long been considered the universal language.
 
However, regional dialects and slang in football disrupts this, often alienating people from the physical and online game.
 
So, let's get everyone on the same page.
 
Using Ear To The Ground's Fan Intelligence, Versus, and a few pro players, we produced social posts for PlayStation to help launch FC24 and highlighting the issue.
 
A campaign that started as social posts provided us with a myriad of comments and local slang, that populated a book that we distributed to influencers, and left no one out of the football conversation.



Creative Team - Graham Cheal & Angelo Teixeira
 
Partners - Versus