Using the vast network of Ear To The Grounds Fan Intelligence, we produced a number of social posts for PlayStation and FC24 highlighting the issue.
 
A campaign that started as amusing social posts provided us with a myriad of comments and sub comments that populated a book that we distributed to influencers so the conversation continued, and left no one out of the football conversation both IRL and in-game.



Creative Team - Graham Cheal & Angelo Teixeira
 
Partners - Rising Ballers